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Dreaming Of The Outdoors

MARK BECKER AND JOSEPH WHITE
CO-OWNERS, BECKER BOARDS

With a veritable who’s who of world renowned brands, there’s little question that Becker Boards has quickly made a name for itself in the outdoor advertising space, a market traditionally dominated by just a handful of long-established players. Co-owners Mark Becker (no relation to First Internet Bank President and CEO David Becker) and Joseph White started the operation in 2009 with just one billboard in Phoenix, Arizona, and have since grown to over 300 static and digital boards, wallscapes and supergraphic faces in major markets such as Miami, Orlando, Los Angeles and San Francisco.

“We’re pretty confident in our abilities, but even we wouldn’t have dreamed this type of success was possible ten years ago given the high barrier-to-entry in this space,” said Mark. “Between the challenging zoning laws and the hardball played by our large corporate competitors, this business is not for the faint of heart.” Making matters worse is the low number of banks with an understanding of billboard financing, often keeping upstarts like Mark and Joseph on the sidelines for larger permit transactions. Though as fate would have it, when seven billboard permits opened up in Miami, Mark and Joseph - two folks who don’t like being relegated to the sidelines – decided they weren’t going to be pushed around by their larger competitors.


“We’re pretty confident in our abilities, but even we wouldn’t have dreamed this type of success was possible ten years ago given the high barrier-to-entry in this space”

The partners connected with First Internet Bank to discuss the potential of the permits in such a prime market and the hesitancy of other prospective financial partners due to the lack of physical assets associated with them. First Internet Bank, appreciating industry disrupters like Mark and Joseph, quickly recognized the value of the permits and of partnering with an entrepreneurial company like Becker Boards. Within five business days the financing was approved. With the backing of First Internet Bank, the partners closed on the permits and have continued to keep advertisers happy with the high visibility and attractive demographics Miami affords.

“First Internet Bank took a chance on us that some others wouldn’t, but to their credit, they could see that the numbers added up,” said Mark. Sometimes the signs align to create a perfect partnership between market disrupters like Becker Boards and First Internet Bank.

 

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